FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

18 Dec 2018

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.

In 2016, The Legacy Lab was presented with a Jay Chiat Award—handed out by the American Association of Advertising Agencies—for its strategic redesign work for Me & the Bees. In 2017, The Legacy Lab launched the inaugural Legacy Lab Honors, an annual, peer-voted program that recognizes leaders who are guiding brands to create lasting change.

In March 2018, McGraw-Hill Education published The Legacy Lab's first global book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World and in December 2018 Forbes magazine featured it as one of the “Top 10 Business Books for 2018”

Call for Entries: Saatchi & Saatchi New Creators Showcase

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Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New ...

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Call for Entries: Saatchi & Saatchi New Creators Showcase

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

Work

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand ...

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FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

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Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief ...

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Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

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Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September ...

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Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

Saatchi & Saatchi win 17 awards at Cannes 2018

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Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. ...

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Saatchi & Saatchi win 17 awards at Cannes 2018

Saatchi & Saatchi Italy wins creative pitch for SKS365 sports betting brand, PlanetWin365

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SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to ...

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Saatchi & Saatchi Italy wins creative pitch for SKS365 sports betting brand, PlanetWin365

Saatchi & Saatchi signs up to global 'Free The Bid' initiative in support of female directors

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Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.

Free ...

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Saatchi & Saatchi signs up to global 'Free The Bid' initiative in support of female directors

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

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Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth ...

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Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

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Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a ...

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Saatchi & Saatchi New Zealand wins global Tourism Fiji account

Saatchi & Saatchi Shanghai Wins Kraft Heinz Chinas Creative Business

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Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a ...

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Saatchi & Saatchi Shanghai Wins Kraft Heinz Chinas Creative Business